Most SEO tools such as Semrush, Ahrefs and Moz allow you to easily check your backlink profile. So to be on the safe side, you should perform regular checks, and if you recognize any toxic links, they should be removed. On the other hand toxic links and all harmful link types listed in Google Guidelines could lead to some serious issues such as: Now, let’s dive in! Why should I audit my website for toxic links?įirst let’s say that the high quality links make you more trustworthy, enhance your site authority and evidently help you drive more quality traffic to your domain. You could test the tool with a 7-days free trial and then choose from the subscription options. At Verto Digital, we use SemRush for such audits, as it is a best-in-class tool that provides different functionalities. So how to show Google that we are a trustworthy website that plays by the rules? In general Google can assess which links to trust without additional guidance, however, a regular backlink audit and toxic links cleanup is highly recommendable. In a recent interview John Mu himself explained that concept from Google’s perspective when asked to talk on the subject. However, today what matters is not the quantity, but the relevance and quality of your backlinks. Why, when and how should you audit your backlinks?īacklinks have always been an important SEO ranking factor.
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